RateUnity
RateUnity is an Australian startup that helps mortgage holders experiencing financial stress by leveraging collective bargaining power to secure better mortgage rates. As an ASIC-accredited Mortgage Broking Company, RateUnity aims to provide users with an efficient and seamless online experience.
At the customer's request, the website was built in Wix, focusing on usability features like custom symbols and carefully selected typography to enhance readability and user engagement. I delivered a comprehensive brand identity document that informed the design and communication strategy across all platforms.
The Services —
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Built the website on Wix with a focus on user-friendly UX/UI design and conversion optimization.
Created intuitive UX flows, ensuring a seamless experience for users while highlighting the brand’s core services.
Designed responsive web layouts with symbols and typography for optimal usability.
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- Conducted in-depth market research and developed a brand positioning strategy to differentiate RateUnity from competitors.
- Created content pillars and a clear mission statement to communicate the brand's core values.
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- Designed a brand identity document, accent to their already developed logo design, added colour palette, typography, and symbols, ensuring cohesive visual communication across all touch points.
- Developed social media assets aligned with RateUnity's visual identity and content pillars.
— Pier Founder
“"Working with Sasch was an absolute game-changer for RateUnity. They not only captured the essence of our brand but elevated it through thoughtful strategy, clean design, and a deep understanding of our market. "
From creating our brand identity to designing a user-friendly website, every detail was meticulously crafted to resonate with our audience. The final product exceeded our expectations and has been a critical factor in helping us communicate our mission clearly and effectively. We couldn’t be happier with the outcome.
